Shogakukan Asia Pte. Ltd. (hereinafter referred to as "SA”) respects your privacy and recognises that your Personal Data (as defined below) is important and endeavour to protect your Personal Data. As used in this Privacy Policy, "Personal Data" means information such as: your name; mailing address; email address; telephone number; or other personal information that may be supplied by you or collected about you as required by us. We hope that this Policy helps you to understand how we handle and use any Personal Data after collection.

1. Acquisition and use of Personal Data
   Whenever SA asks an individual as a natural person (hereinafter referred to as "Person”) to provide us with his/her Personal Data, we specify in advance the purpose for which the Personal Data will be used (hereinafter referred to as "Purpose of Use") as follow:

1. to respond to your requests and queries;

2. to provide goods and services to you;

3. to verify and process your personal particulars and payments;

4. to send you information on special events, promotions in relation to our goods and services;

5. to carry out market research and customer surveys;

6. to comply with legal and regulatory requirements;

7. to enforce contractual and legal rights and obligations;

8. to facilitate business asset transactions (which may extend to any mergers, acquisitions or asset sales);

9. for other purposes for which we have obtained your consent; and

10. for any other purposes reasonably necessary, ancillary or related to the above specified purposes.

2. How does SA collect Personal Data?
   Where possible, we will collect your Personal Data directly from you and secure the relevant consent from you. This may take place in a number of ways, such as when you take part in any event or promotion conducted by us and/or our business partners, give us a written order or ask us to provide a product or service over the telephone or internet. In addition, we may obtain Personal Data from third parties such as our agents, partners, contractors and regulatory authorities. Regardless of who provides Personal Data to us, it will always be handled by us in accordance with this policy and legal and regulatory requirements.

3. Disclosure of Personal Data to Third Parties
   SA does not disclose Personal Data to any third parties except under one or more of the following conditions:

1. When the person has given his/her consent,

2. When Personal Data is disclosed to any third party involved in our sales and support network, for example: our authorized sales agents, our authorized distributors, our authorized service providers and subcontractors (for example, delivery services providers) that have been obligated to preserve confidentiality to SA (hereinafter referred to as “the business partner”) within the scope necessary to perform the purpose of use,

3. When Personal Data is disclosed to any third party including legal counsel, accountants, business advisors and consultants or information technology service providers, who assist us in providing services or who perform functions on our behalf who are bound by contract to comply with our Privacy Policy and related laws or guidelines,

4. When Personal Data is disclosed to third parties which is authorized by related laws or guidelines,

5. When a judicial or administrative organization has ordered the disclosure of Personal Data according to laws or ordinances.

4. Withdrawal of Consent
   Should you wish to withdraw your consent for us to send you sales and marketing information via a specific mode or all modes of communications (e.g., mail, email, telephone calls, SMS-Text), please notify us in writing to our contact details in paragraph 11). We may require up to 4 weeks, upon receipt of your request, for the change to take effect.

5. Access to Personal Data by individuals
   You can access most of the Personal Data we hold about you by contacting us formally through the contact details indicated below. We will require a formal written request from you to our Data Privacy Officer (details in paragraph 11). We may charge an access fee to cover the reasonable cost of retrieving the information and supplying it to you. Access to Personal Data may be refused in a number of circumstances, such as where the Personal Data relates to anticipated legal proceedings or the request for access is frivolous or vexatious. If we deny or restrict your access, we will explain why as required by applicable laws.

6. Make corrections to your Personal Data
   If you would like to make corrections to your Personal Data records, please contact our Data Privacy Officer (details in paragraph 11). If you find that the Personal Data we hold about you is incorrect, please contact our Data Privacy Officer immediately and we will correct it.

7. Security of Personal Data
   SA maintains appropriate technical and organizational security measures to protect the security of your Personal Data against the loss, misuse, unauthorized access, disclosure or alteration.

8. Retention
   SA will retain your Personal Data for a reasonable period for the purposes as cited or until you request for us to delete the Personal Data, or as required by law.

9. Cookies
   The type of Personal Data we collect on our website depends on how you make use of the site. When you visit our websites, our host records your server address, domain name, the date and time of the visit and the pages viewed. This information may be collected by using cookies (data sent to your web browser, which generally allows our site to interact more efficiently with your computer). If you disable the use of cookies, your use of our site may be affected. Information collected about your visit to our site is retained for statistical and website development reasons and is not in a form which would enable us to identify you. When visiting our sites, you will not be required to provide us with any Personal Data unless you request information about our product or service, or respond to event or promotion, or provide a feedback. In which case, we will ask you to provide contact details along with other information required to respond to your request or allow you to enter the event or promotion. The Personal Data and information provided by you may also be retained for product planning purposes, and we may use your Personal Data to contact you for direct marketing purposes where your consent was given.

10. Links to Other Web Sites
    The privacy practices set forth in this Privacy Policy are for our Web Sites only. These Web Sites may contain links to other sites. SA is not responsible for the privacy practices or the content of such sites. If you link to or otherwise visit any other site, please review the privacy policies posted at that site.

11. Right to Amend our Privacy Policy
    SA reserves the right to amend this Privacy Policy at any time. If we make any changes to this Privacy Policy and the way in which we use your Personal Data we will post these changes on our websites and will do our best to notify you of any significant changes. Please check our Privacy Policy on a regular basis.

12. Contacting us
    For any questions relating to your Personal Data or about our Privacy Policy, you may contact our Data Privacy Officer at email at info@shogakukan.asia

13. Governing Law
    This Privacy Policy and your use of this website shall be governed in all respects by the laws of Singapore.